Anonymised client samples

The same career. Two very different CVs.

Real clients' original CVs beside the ones we delivered. Black bars hide the details that could point to them. Everything else is exactly as written.

Senior commercial executive

Read it side by side

What changed in the writing

  1. 1

    Scale became results.

    The original describes the size of each territory and what he was responsible for, with a result in only a few roles. The delivered CV puts a result in almost every role, such as loyalty rates climbing from 58% to 72%.

  2. 2

    A clear headline and a target.

    The original headline offers a string of general titles. The delivered CV names the work he wants to be hired for, at the top.

  3. 3

    Skills grouped, not listed.

    The original runs 18 skills together in one line. The delivered CV groups them under labelled headings, so a reader finds the ones that match the role.

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Why so many black bars?

✓He agreed to share his work and approved this version before it went online.
✓The bars cover his name and contact details, employers and their brands, vehicle models, places, schools, software, dates, money amounts and every count of retailers, markets, vehicles and people.
✓Percentages are left visible, because they are the proof of results.
✓Nothing sits behind the bars. The hidden words are removed from the page, so they cannot be selected, copied or found in the page source.
✓Every bar is the same width, so the length of a hidden word gives nothing away.

Screen readers announce each bar as “redacted”.

Jump to the delivered CV ↓

Before: the CV he sent us

INTERNATIONAL COMMERCIAL EXECUTIVE | BUSINESS TRANSFORMATION LEADER | STRATEGIC BUSINESS PARTNER

Senior commercial and business leader with more than 20 years of experience driving growth, transformation, and business performance across , the and within the premium automotive sector.

Proven track record leading commercial operations, sales transformation, business planning, retailer network development, and customer experience programmes across complex multinational environments. Experienced in partnering with executive leadership teams to shape strategy, improve performance, and accelerate sustainable growth through data-driven decision-making, performance governance, and cross-functional collaboration.

Recognised for building high-performing teams, enhancing market execution, and delivering measurable commercial outcomes across diverse markets. Combines strong analytical capability with influential stakeholder management to translate strategy into action and drive profitable growth in highly competitive environments.

CORE EXPERTISE

Commercial Strategy • Business Transformation • Strategic Business Partnering • Sales Leadership • Customer Experience • Revenue Growth • Retailer Network Development • Executive Stakeholder Management • Business Planning • Market Performance Management • Pricing & Profitability • Operational Excellence • Change Management • Financial Services • Used Vehicle Operations • International Business Development • Cross-Functional Leadership • Dealer Performance Improvement

PROFESSIONAL EXPERIENCE

Senior Regional Business Partner –

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Partner with market leadership teams, central headquarters’ stakeholders, and senior executives to drive commercial performance, strategic alignment, and transformational change across the region with retailers, and annual sales of new vehicles.

  • Lead strategic reviews and performance interventions across multiple markets to improve commercial outcomes and market execution.
  • Influence senior stakeholders through data-led performance assessment, issue resolution, and prioritisation of strategic initiatives, driving quick escalation and unblocking obstacles within business functions.
  • Support governance and investment decisions across variable and fixed marketing spend to maximise business returns.
  • Facilitate development of annual operating plans and long-term business strategies aligned with enterprise objectives.
  • Act as a strategic advisor to market leadership teams, helping drive change and sustainable performance improvement.
  • Leverage best-practice sharing and cross-market collaboration to accelerate performance and capability development across the region.
Head of Customer Experience & Sales Performance – Region

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Led the development and deployment of sales performance, customer experience, retailer capability and customer retention programmes across region more than international markets ( retailers), with annual vehicle sales.

  • Designed and implemented regional sales performance and customer experience programmes focused on revenue growth, customer loyalty, and retailer profitability.
  • Led retailer improvement initiatives covering lead management, sales process effectiveness, customer retention, and coaching.
  • Supported optimisation of marketing investment and commercial programmes to improve profitability and demand generation.
  • Established performance management frameworks and KPI governance processes driving improved sales funnel conversion and retailer execution.
  • Facilitated deployment of strategic training and capability development programmes across diverse international markets.
Sales Operations Director – &

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Directed all sales operations activities across and markets, covering , and importer territories supporting a network of retailers and annual sales of new vehicles.

Leadership Responsibility: New vehicle sales, Sales Planning, Logistics, Fleet, Corporate Sales, Financial Services, Used Vehicles, Import Operations and Commercial Performance.

  • Led regional commercial operations during a period of significant market development and transformation.
  • Supported successful transitions in and .
  • Delivered Certified Pre-Owned and customer experience programmes across the region.
  • Key projects delivered including FS partner and local inbound implementation through local manufacturing plant.
  • Played a leading role in successful relaunch and growth in and flawless launch of all-new products.
  • Contributed to premium SUV segment leadership position in , achieving approximately 20% market share.
  • Improved customer satisfaction and retention performance through targeted retailer and customer experience initiatives.
Operations Director –

Led sales, network development, planning, financial services, fleet, and business development activities for in supporting a network of retailers and annual sales of over vehicles.

  • Developed and implemented mid- and long-term business plans supporting sustained market growth.
  • Led retailer network expansion and countryside penetration strategy.
  • Directed corporate identity implementation and dealer facility transformation programmes.
  • Improved dealer profitability processes and strengthened retailer governance structures supported by organisation changes and Field management re-structure.
  • Established dealer councils’ collaboration and engagement forums enhancing investor’s strategic alignment.
Operations Director – & Importer Markets

Responsible for overall commercial operations and retailer development across importer markets covering , the , and through retailers delivering an annual sale of over vehicles.

  • Led regional business planning and network expansion initiatives.
  • Built and developed regional operational teams supporting future growth ambitions.
  • Introduced dealer profitability systems and network governance processes.
  • Supported successful market penetration strategies and retailer performance improvements across the region.
  • Achieved and sustained brand positioning and premium market leadership in key markets.
Sales Manager – & Importer Markets

Directed sales planning and commercial strategy execution across importer markets throughout and the .

  • Delivered sales growth of approximately 39% and growth of approximately 28% during tenure.
  • Played leading role in marketing activations to support flawless launches of all-new products.
  • Increased premium segment market share from 10% to 16% in the region.
  • Secured premium SUV segment leadership in key markets including .
  • Strengthened relationships with importer partners and improved commercial execution across the region.
Area Sales Manager –

Managed commercial performance and importer relationships across importer markets.

  • Delivered approximately 68% sales growth across regional importer markets.
  • Supported successful market development in and despite challenging economic environments.
  • Led launch planning, business development initiatives, sales strategic planning and retailer performance improvements.
Product & Pricing Strategy Coordinator –

Led pricing and product strategy activities supporting profitability and sales performance across .

  • Developed strategic pricing frameworks during periods of significant economic volatility in and other markets.
  • Delivered business cases and profitability improvement initiatives supporting regional growth.
  • Acted as key interface between regional operations and global headquarters for product and pricing strategy.
Finance Analyst / Finance Coordinator

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  • Financial planning, forecasting, budgeting, and profit analysis.
  • Business performance reviews and executive reporting. Cash flow and cost management.
  • Strategic business case development and profitability improvement initiatives.

EDUCATION

Postgraduate Diploma, International Relations & Negotiation
– State University,
Bachelor of Business Administration & Foreign Trade

LANGUAGES

(native); English: fluent/professional; : fluent; : basic (learning).

82 details blacked out

After: the CV we delivered
Network Development | Sales Leadership | BEV and PHEV Commercialisation
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Personal Profile

Commercial leader with 22 years in premium automotive at and , across , the region and . Partners market teams on commercialising battery electric (BEV) and plug-in hybrid (PHEV) vehicles, in now and the region before: launch strategy, customer journey, volume planning and retailer readiness, in regions of c. and c. revenue. Has built networks as well as run them: transitions in and new retail points in and a relaunch that grew volume 79%. Works in , English and .

Core Competencies

Network Network Strategy and Development · Retailer Recruitment and Appointments
Dealer Performance and Franchise Management · Dealer Profitability and Viability
Commercial BEV and PHEV Commercialisation · Go-to-Market and Launch Strategy
Demand and Volume Planning · Pricing, Used Vehicles and Financial Services
Customer Customer Journey · Customer Experience and Retention
Lead Management and Sales Funnel Conversion
Leadership Multi-Market Regional Leadership
Transitions · Business Planning and Governance

Professional Experience

· and
Senior Regional Business Partner,

Headquarters role covering the region: c. revenue, retailers and new vehicles a year. Partner to market leadership teams, reporting to the

  • Partner the markets on BEV and PHEV commercialisation planning: market and launch strategy, customer journey, demand and volume planning, regulatory considerations, go-to-market execution and market and retailer readiness, informed by analysis of electrified market behaviour, competitors and trends.
  • : sales orders on the region's three main products up 15% year on year, and purchase experience up points year on year in the , well above average.
  • Coordinate the preparation and submission of c. a year of variable and c. of fixed marketing investment, facilitating the quarterly reviews with the Regional Director and Chief Financial Officer, and challenge annual and 5-year business plans with the markets.
  • Led cross-functional groups that kept wholesale and retail running in the markets through .
  • Delivered stock run-out programmes ahead of legislation changes in markets, using data-led performance reviews to resolve escalations and unblock decisions across functions, including vehicle compliance readiness for the new requirements.
Sales Performance and Customer Experience Manager,

Director-grade regional role. Remit of markets, retailers, vehicles and c. revenue a year

  • sales: up 70% (c. revenue), up 47% (c. ), doubled (c. ).
  • Led sales process and lead management coaching programmes across and the . Purchase Net Promoter Score (NPS) in markets rose from to and loyalty rates climbed in markets such as , from 58% to 72%.
  • Planned the commercialisation of the and the plug-in hybrid range across markets, from launch strategy and customer journey to demand and volume planning, regulatory considerations and retailer readiness.
  • Built funnel key performance indicators (KPIs), lead-to-order and test-drive ratios, into retail and wholesale performance reporting, adopted by the main and still in use.
  • Took retailers through capability and improvement programmes covering lead management, sales process, customer retention and coaching.
  • Facilitated quarterly reviews of c. a year of variable and fixed marketing investment.
  • Secured business cases in and to run out stock ahead of new emissions legislation, avoiding high compliance costs, and a retail support programme for sales; introduced limited editions in to close model-year run-outs quickly.
Sales Operations Director, and

and importer territories, countries: retailers, new vehicles, c. revenue and c. of marketing spend a year. Led managers in an organisation of across sales, used vehicles, fleet, planning, logistics, imports and financial services

  • Played a leading role in relaunch in , with volume up 79%, worth c. in revenue, and in the launch of all-new products.
  • Kept the premium sport utility vehicle (SUV) segment leader in for consecutive years, at around 20% share.
  • Shaped the and transitions as Sales Director on the project team, agreeing the business case and volume assumptions and acting as key interface with the retailers.
  • Launched Certified Pre-Owned to global standards in and key markets, certifying vehicles.
  • Ran the tender that appointed a local financial services partner and introduced key finance products to accelerate sales, and delivered local inbound implementation through the manufacturing plant.
Operations Director,

with retailers, vehicles and c. revenue a year, covering sales, network development, planning, financial services, fleet and business development

  • Expanded the network: new retail points and replacements, including the consolidation of separate and stores into one dual-brand flagship in the metro area, with c. invested across the country in new buildings, refurbishments and corporate identity.
  • Grew retail sales from to vehicles while the market fell by more than 10% and the was run out, with up 28% year on year.
  • Restructured field management and introduced dealer profitability processes and dealer councils, strengthening retailer governance and investor alignment.
Operations Director, and Importer Markets

importer markets across , the and : retailers, vehicles and c. revenue a year

  • Increased sales 13% year on year across the markets.
  • Developed and agreed a 5-year business plan for all importer markets, including , covering retailer expansion, site relocations and corporate identity, with new sites planned within 3 years.
  • Set up a dedicated sales operations team and doubled the field management force, with direct reports and in total.
  • Introduced dealer profitability systems and network governance processes across the markets.
  • Completed a tender and process redesign with an architecture firm to speed up network and corporate identity implementation.
Sales Manager, and Importer Markets
  • Grew sales by about 39% and by about 28% across a multi-market region where some markets were declining.
  • Doubled share in to 16% of the premium SUV segment, and took segment leadership in other key markets in the and .
  • Won fleet deals with local armed forces and other institutions, worth c. in revenue.
Area Sales Manager,
  • Increased sales across the importer markets by about 68%, including and through difficult economic conditions.
  • Launched new models in new segments, including a compact SUV.
  • Relaunched the brands in and , bringing in new partners.
Product and Pricing Strategy Coordinator,
  • Reworked pricing on c. of business through the sharp fall against the US dollar, moving import pricing into and repositioning entry-level models to attract new customers and limit the sales impact.
  • Delivered a new model-year strategy across the car lines behind a 35% volume increase in , with up 50% and up 35%, and overall premium leadership in in the years that followed.
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Finance Analyst and Finance Coordinator
  • Produced financial plans, forecasts, budgets and profit analysis for and in , reporting to the Chief Financial Officer, with reviews alongside the Managing Director and central finance.

Education and Professional Qualifications

Postgraduate Diploma, International Relations and Negotiation | State University |
Bachelor of Business Administration and Foreign Trade | |
Governance forums: has presented to or sat on the executive committee, regional leadership team, audit and risk committee, dealer and importer councils, and an industry association
Languages: (native), English (fluent, professional), (fluent), (learning)
Systems:

170 details blacked out

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These are early clients' work, shared with their permission and approved by them in this form, with identifying details blacked out. Results vary, and we never promise interviews, offers or salary increases.